Overview

Cirrus is an innovative private aircraft manufacturer who understands that manufacturing organizations who don’t automate are bound to get left behind.

Their business goals included:

• Improve scalability and efficiency,
• Enhance visibility and management of the aircraft lifecycle, and;
• Enable better post-production service capabilities.

Challenge

Cirrus needed a long-term, scalable implementation plan that would maximize their Salesforce license investments and enable more streamlined operations across multiple Salesforce clouds.

Solution & Outcome

① Automotive Cloud improves aircraft lifecycle management, enhances warranty claims management, and enables better post-production service support.

② Marketing Cloud drives greater efficiency through journey mapping and distributed marketing. Customer communication and engagement has improved, particularly regarding warranty expirations and updates on new plane models. These enhancements are expected to have a positive impact on revenue.

③ Agentforce automates time-consuming case management tasks, like summarizing an aircraft’s asset history. The agent aggregates aircraft data across cases, and custom flows integrate unstructured email data into the case summarization process. Representatives get a holistic view in seconds, saving an estimated 15-20 minutes per case.