Luminator Transforms Customer Service & Keeps Transit Riders Moving with ForeFront Expertise and Salesforce AI

Luminator Technology Group

Luminator Technology Group designs and delivers technology that moves people, from on-vehicle displays and automated stop announcements to networked safety systems and diagnostic tools. Their solutions enable safe, transparent, and intelligent transit systems. Their platforms serve more than 100,000 buses and trains in over 85 countries, touching millions of riders every day.

To modernize service operations and strengthen customer trust, Luminator sought a proven Salesforce partner who could unify systems, improve efficiency, and strategically guide them through a broader digital transformation.

What We Achieved Together

28%

Projected improvement in customer support efficiency *

20%

Projected improvement in tech team efficiency

Challenge: Providing Service at Scale

Behind the scenes, Luminator’s service operations relied on siloed systems that made it difficult to manage customer requests effectively. Zendesk managed customer cases, while Infor SyteLine ERP held critical data on orders, parts, and accounts… but the two systems didn’t communicate. Employees had to swivel between platforms, often piecing together incomplete or conflicting information.

In a business where delayed responses impact transit reliability for millions of riders, Luminator knew these siloed systems weren’t sustainable, and that this fragmented environment would inevitably lead to:

  • Missed deadlines when service teams couldn’t access the right data quickly
  • Frustrated customers left waiting for updates or clarity on repairs, including major transit agencies and city municipalities
  • Strained employees stuck in manual processes instead of focusing on higher-value work

The Solution: A Connected, AI-Enabled Platform with Room to Grow

ForeFront replaced Zendesk with Service Cloud and Service Cloud Voice to create a streamlined case management system that makes it easier to log issues and get fast resolutions. To remove the biggest barrier, siloed data, ForeFront used MuleSoft to integrate SyteLine with Salesforce. For the first time, Luminator has a 360° view of customer accounts, service requests, orders, assets, and inventory in a single system.

The project also included a new customer self-service portal, where agencies can log cases, check status, and access information without waiting on a support rep.

A Service Agent, powered by Agentforce, was also introduced on the portal. Agentforce serves as a seamless extension of Luminator’s team, providing an always-on digital workforce that enhances technician and service rep capabilities. By delivering instant, 24/7 support, Agentforce helps improve customer satisfaction with fast responses, reduced wait times, and fewer transfers between reps.

The Outcome: A Foundation for Long-Term Transformation

While Luminator’s transformation is ongoing, measurable results are already emerging:

  • Improved Customer Experience: Easier access to information and faster case resolution has increased customer satisfaction.
  • Increased Employee Efficiency: Automating routine inquiries frees service teams to focus on higher-value strategic tasks.
  • Integration Success: For the first time, SyteLine ERP and Salesforce are seamlessly connected. This integration has eliminated siloed processes and given Luminator a single source of truth.
  • Scalable AI Foundation: By adopting Agentforce early, Luminator has reimagined how they interact with customers and set the stage for long-term efficiency gains across additional business processes.

ForeFront’s integration expertise has also equipped Luminator to expand into additional Salesforce solutions, including Revenue Cloud, Robotic Process Automation (RPA), and Manufacturing Cloud for Asset Service Lifecycle Management. This future-ready roadmap positions Luminator to extend the benefits of connected systems and AI deeper into their sales and service operations.

By modernizing their service platform and integrating core business systems, Luminator is transforming the way they interact with customers. With ForeFront as their partner, they’re not just solving today’s problems — they’re building a long-term digital transformation strategy that will keep pace with the needs of riders and transit agencies worldwide.

Hear from the client

“ForeFront helped us take a major step forward in how we support our customers. Our teams can now see the full customer journey, from order entry to installation to service. The result is faster response times, higher first-time fix rates, and a more proactive approach to supporting the transit agencies and passengers who depend on our technology every day.”

- Justin McDonnell, VP of Customer Experience at Luminator Technology Group

Why leading manufacturers choose ForeFront

ForeFront is the go-to Salesforce partner for manufacturers who want to harness AI to reimagine sales, service, and connected supply chains.

We help manufacturers modernize how they sell, service, and support customers by connecting systems, people, and data to create a foundation that’s ready for AI and built to deliver measurable results.

Examples of our Manufacturing + AI Success Stories

Brought AI to the dealer experience with an Agentforce-powered Service Agent for Kawasaki Engines. Dealers now get instant, accurate answers and can serve customers faster and more confidently. Learn more here.

Enhanced customer service with Salesforce and Agentforce. AI-powered case summaries save service reps 15–20 minutes per case and help Cirrus deliver faster, more accurate support. Get the full story here.

Want to learn more about ForeFront’s digital transformation services?

Let's Talk