Forefront Forklifts Fraza’s Salesforce CRM, Delivers Critical Sales Data & Removes Acquisition Obstacle For Forklift Dealer

Overview

Like many growing companies, Fraza, a Michigan-based forklift dealer, had trouble scaling its Salesforce CRM solution and onboarding acquired companies.

With a growth strategy focused on the acquisition of competitors in key markets, and with success dependent on improved sales operations, Fraza executives knew they needed to upgrade their CRM capabilities.

Read the full story here