ForeFront DRIVEN Spotlight: Emily Nassi, UI/UX Developer

Shining the Spotlight on ForeFront’s Emily Nassi

The ForeFront team is comprised of many different cultures, personalities, interests, and backgrounds. Day to day, this diversity highlights our team members’ strengths and combine to form a dynamic balance amongst the team.

So, we ask: What does a work-life balance look like in UI/UX?

UI/UX Developer and bad-reality-television-watcher Emily Nassi shared a glimpse into the harmony of her personal decision-making and career at ForeFront:

What inspired your interest in technology?

I did not have a computer in my house until I was around 10 years old, and because of this, I was extra excited to get one. I spent a lot of time learning how it worked and the cool things I could do with it; one of those things was making websites for fun.

What’s the toughest challenge working in UI/UX?

Designing for the user, rather than for yourself. Though the word “user” is built right into the title, it’s very easy to get caught up in what I, as a developer, think would work best, rather than the core group of users. This is where user research comes in handy — it helps fill out different perspectives and ways of looking at a product.

Are there any key components that you believe create a successful interface/experience? How do you know when you’ve achieved success?

A major component is that the user understands how the interface works without much training — they are able to go in and intuitively use the website or product.

Your career path has been very human-centric — how do you think this has shaped your perspective?

I have worked with different people with different wants and needs since I graduated college. Understanding that people look at problems differently helps me design, and even code in a way that tries to take into account what might work for one person may not work for another, and the most successful outcomes try to accommodate this.

How do you decompress?

I like to go to the gym or watch bad reality television — or do both at the same time!

Outside of work, do you feel your lifestyle aligns or contrasts with your principles in UI/UX?

This depends on the subject. If it’s deciding where to go to dinner, I like to take in suggestions from others rather than insist on having it my way. However, when it comes to to something like how my apartment is styled, I am very stubborn and like to have things the way I want.

Do your personal buying habits help influence the many B2B designs and flows you get to work with?

I am a big fan of online shopping (unfortunately for my wallet), and since I frequently spend time on retail websites, I am able to see what makes for a seamless buying process, and where things can get complicated. Though each client is different, I strive to keep effective flows in mind.

Have there been any “lessons learned” from developing at ForeFront that you’ve seen cross over into your daily life?

Sometimes things do not work the first time, and it’s easy to get frustrated. However, if you take a deep breath, step back for a few hours or a night and come back the next day, you often look at problems with fresh eyes and can find a solution. My favorite part of the day is when I get my code working as intended – it’s a great feeling.

Interested in developing your career at ForeFront? Explore our open opportunities!